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What does it take for Filipino software companies to go global?
Jan Pabellon Posted: February 4, 2010 3:03 PM
Joined February 10, 2004
This thread was prompted by the wonderfully insightful comments of people in the technology industry to a post I made here: http://www.bgn.org/blogs/post/1360 The gist: Filipino technopreneurs (initially the discussion was confined to software, but is applicable as well to any technology venture) face several challenges in getting their company to a point where it can become a truly sustainable, wealth-creating, world-class organization. Here are some of them: 1) Access to capital 2) Timing (need to catch an inflection point in the industry, take advantage of discontinuous shifts in technology and business models) 3) Focus (dominate a niche, target specific verticals, get into markets where size and capital is not an issue, target the needs of a larger, international market, go into markets similar to your local market, leverage local unique culture/economic/social conditions-->ie as in the case of wireless/SMS technologies; or English speaking talent in the case of customer service and distance learning solution providers) 4) Talent (access to world class engineering talent, product management and product marketing talent, executive talent, ability to recruit and retain talent--> not losing them to greener pastures abroad or to multinationals with local operations) 5) Communications (across the lifecycle of the enterprise/product from startup to maturity--ie getting attention, creating awareness/interest, driving adoption, creating loyalty, building on success) Let's share solutions/suggestions to help technopreneurs gain success in the global market. Experience/insights/analysis/ideas/war stories/success stories welcome!
Arnel Pagaduan Posted: March 8, 2010 10:05 AM
Joined February 15, 2010

Your points are correct and I agree with most of them.  I'd like to add the importance of a professional network as well.  If you'd like to conduct business in the US in a particular industry a company should try to gain contacts within that industry.

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