All good startups and smart entrepreneurs normally start with their own hard earned savings. That is the start. What happens after depends on the financial requirements of the new company and the ability of the business to provide the cash flow needed by the company to achieve the goals of the founders. All these have to scale according to those objectives. The answer to this fund-raising question DEPENDS ON THE ULTIMATE GOALS OF THE FOUNDERS/ENTREPRENEURS. The author shares 3 cases.

